Monthly Archives: November 2013

The Brand Formerly Known as Thanksgiving

Long before the NFL triple-header, Black Friday and the Macy’s Day Parade we had a holiday known as Thanksgiving. You may call it Turkey Day, or My Favorite Four Day Holiday Weekend. When you do some research you realize that

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Godin’s Gems: But You’re Not Saying Anything

(Godin’s Gems is a weekly tribute to Seth Godin, who is an entrepreneur, marketing guru and author. He has written thousands of blogs that are insightful, refreshing and important if you care about success in business. I share my favorites.)

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From wish list to reality

Planning.  Budgets. Execution. Which of the following marketing functions will you implement in 2014? Mobile strategy Custom YouTube page Sales training Social Media content Crowdfunding Employee Advocacy Social CRM SEO Strategic partnerships Events Analytics Web Design Public Relations eBook Blog

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Godin’s Gems: On Owning It

Every time you use waffle words, back off from a clear statement of values and priorities and most of all, think about what’s likely instead of what’s possible, you are selling yourself out. Not just selling yourself out, but doing it too cheaply.

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Value your beliefs: You will love this exercise

As your rank your words attach a brief story as to why this word is important to you. There are no right or wrong answers. This is unique to you. You will be enlightened and you will define yourself to others.

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Godin’s Gems: The T-shirt Rule

The T-shirt rule is not about t-shirts. It’s about the thought you put into why you do what you do and telling others your story that they will never forget.

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The “How to WHO” approach to sales

Where did you learn how to sell? What is your sales philosophy? How much time do you spend investing in the values of trust, empathy, generosity and authenticity when you implement your sales process? If you are not comfortable with your answers you are a candidate to read this book.

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Godin’s Gems: Black Suits

Your upbringing, social circles and self esteem play a role. When you consistently opt for conformity, ask yourself why that feels best?

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