Blog Archives

What came first, the chicken or the…website?

Humor me as I modify the age old question. A current project that I am working on has multiple dilemmas revolving around the organization's identity. Years ago a website was set up that has content and functionality that doesn't reflect the current

Posted in business development, Herb Kelleher, marketing, mission, organizational identity, Rollin King, Southwest Airlines

What are your marketing choices?

I love asking this question to businesses and individuals. My passion to sustain the Connecticut Re-Employment Group often leads me to think of how the job seeker can better "shop" themselves to find the right job that fits their personality.

Posted in choices, Connecticut Re-Employment Group, job seekers, LinkedIn, marketing, personal marketing

Marketing advice that will sustain and inspire

If you care about marketing you should do yourself two favors. Absorb everything Seth Godin says.  Absorb everything Simon Sinek says.  One man's opinion.  I'm attracted to great leaders. As Sinek describes in "Start With Why" great leaders communicate differently

Posted in Golden Circle, leadership, marketing, Seth Godin, Simon Sinek, Start With Why, tell stories

The most important thing to do today is…

What is it? Were you expecting me to tell you what is YOUR most important thing to do today? Sorry, it's not my job! Are you looking to start something new today, or say goodbye to something no longer needed?

Posted in differentiate, marketing, personal branding, priorities, stories

6-step Marketing Strategy for your success

I am not suggesting marketing your business…or you is easy. It helps to lay out the steps involved in order to stay loyal to a process. Marketing universally fails without a strategy and discipline to monitor the strategy. Here are

Posted in commodity, engage, marketing, marketing strategy, measure, perfect customer, Start With Why

The memory of Vietnam, and the need to make things different

I serve on the board of directors of a newly formed non-profit. We will assist returning veterans as they ease back into the workforce after a lengthy deployment. They have asked for my help in marketing their organization for fundraising

Posted in beliefs, marketing, mission, non-profit, veterans, Vietnam War

This aspect of Twitter surprised me

Athletes tweet. The President tweets. Your friend Sally tweets from Starbucks as she sips her mocha latte. Sally kept me from joining Twitter because it appeared to be one big mosh pit of irrelevant information. I was WRONG. After reading

Posted in leadership, marketing, social media, Starbucks, sushi, Twitter

Who are the eyes and ears for your brand?

Time is a valuable asset to any business owner. How is your time managed? How do you prioritize your tasks? Are you missing out on something because you don’t have time? Are you willing to delegate? The business owners I

Posted in billboards, business owners, Facebook, marketing, radio, Seinfeld, social media, Super Bowl, time management, TV, Twitter, your brand, YouTube

Who are the eyes and ears for your brand?

Time is a valuable asset to any business owner. How is your time managed? How do you prioritize your tasks? Are you missing out on something because you don't have time? Are you willing to delegate? The business owners I

Posted in billboards, business owners, Facebook, marketing, radio, Seinfeld, social media, Super Bowl, time management, TV, Twitter, your brand, YouTube
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