400 LinkedIn connections you barely know or 3 who will drop everything to help at a moment's notice? Receiving birthday wishes on Facebook because your network has been prompted to do so, or getting a hand written card from a…
400 LinkedIn connections you barely know or 3 who will drop everything to help at a moment's notice? Receiving birthday wishes on Facebook because your network has been prompted to do so, or getting a hand written card from a…
Twenty years ago I had a job that required an 8:00am arrival. Leaving before 6:00pm was frowned upon. One particular co-worker would chide with the comment "half-day?" if he saw you leave at 5:30pm. I now have the wisdom to…
How will we communicate 6 months from now? Who knows. It wasn't long ago that email was believed to be one of the world's greatest communication inventions. Today, email is being scrutinized as a marketing platform. With the ongoing evolution…
What if social media existed during Pearl Harbor, the bombing of Hiroshima, the Cuban Missile Crisis? What would have been written in the first tweets and Facebook posts? As we honor President's Day we can ponder how much the world…
It's easier now than ever! Did you know that tomorrow is Generosity Day? Sasha Dichter had the idea. All he needed was a blog, Facebook page and Twitter account. He asks that the day be about love, action and human…
Few news stories have garnered more attention this week than Facebook filing for an I.P.O. The numbers are staggering…845 million users, 5 billion dollars being raised. “Facebook’s I.P.O. marks another stage of the Internet’s evolution,” said Charlene Li, founder of…
My friend Marcia LaReau is relatively new to social media marketing. Her business, Forward Motion LLC teaches the principles of career management. In a recent 30 day stretch Marcia had the good fortune of doubling her Facebook "likes" on the…
Let me give some context to that statement. Social media thrives on content. As I type this sentence on this blog post I am generating content. My mother would be proud. Content is simply your company's, or your personal story…
The differences are vast. One is emerging…one is declining. TV ads are expensive. Facebook pages are not. Broadcast media is valued as a “cost per thousand” commodity. Social media is measured by clicks, likes, friends and page views. The latter can…
The differences are vast. One is emerging…one is declining. TV ads are expensive. Facebook pages are not. Broadcast media is valued as a "cost per thousand" commodity. Social media is measured by clicks, likes, friends and page views. The latter can…