Feel free to insert "story" in the place of "elevator pitch." From the book "Platform" by Michael Hyatt, here are his reasons: It forces you to achieve clarity yourself It helps you understand your customer's perspective It provides a tool…
Feel free to insert "story" in the place of "elevator pitch." From the book "Platform" by Michael Hyatt, here are his reasons: It forces you to achieve clarity yourself It helps you understand your customer's perspective It provides a tool…
The first time I read it I had to re-read it. The second time I read it I laughed. Soon after I saw the brilliance. Imagine approaching a new employee during training and offering them money to quit if they…
Humor me as I modify the age old question. A current project that I am working on has multiple dilemmas revolving around the organization's identity. Years ago a website was set up that has content and functionality that doesn't reflect the current…
The following question was posed to my LinkedIn community… "Do we have the discipline to turn down the job that only pays well in favor of the one that leaves us feeling good at the end of the day?" –…
Do I work for an organization whose mission and methods I respect? Does my boss authentically advocate for me? Am I afforded sufficient variety in my day? Is the work I do meaningful? Do I feel valued and appreciated for…
I serve on the board of directors of a newly formed non-profit. We will assist returning veterans as they ease back into the workforce after a lengthy deployment. They have asked for my help in marketing their organization for fundraising…
Because the alarm went off? Because you had to go to work? Because you wanted to change the world? This may be a tough question to answer some days. Why? As I get older I take this question seriously. I…
Inspired by WHY 