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Brand Recovery: The NBA turns to Facebook

Here’s the National Basketball Association’s marketing strategy coming out of the lock-out heading into the openers on Christmas: We are sorry. We didn’t take you (our fans) for granted. We know the economy still sucks. We know you don’t like

Posted in American Express, Christmas, EA Sports, ESPN the Magazine, Facebook Town Hall meeting, NBA lockout, social media

Brand Recovery: The NBA turns to Facebook

Here's the National Basketball Association's marketing strategy coming out of the lock-out heading into the openers on Christmas: We are sorry.  We didn't take you (our fans) for granted.  We know the economy still sucks.  We know you don't like

Posted in American Express, Christmas, EA Sports, ESPN the Magazine, Facebook Town Hall meeting, NBA lockout, social media
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